Program Curriculum

Students are required to complete a total of 30 credits of coursework of general core, required and elective courses. Students are eligible to take up to 34 credits at no extra costs. Subject to the approval of the MSGO Academic Director, students may apply for credit transfer or course substitution of no more than three courses (6 credits) in the program.

To graduate with the Operations Analytics Concentration designation, students are required to complete at least four courses (8 credits) from the list of elective courses related to Operations Analytics during the 1-year HKUST MSGO program. Student can choose to graduate with or without concentration.

General Core Courses

ACCT 5210 Managerial Accounting Foundations

Use of accounting data in decision-making, financial planning, control, and performance evaluation within organizations.

ECON 5200 Global Macroeconomics

This course covers the basic theory of short-run macroeconomics, as it has developed since Keynes. The basic framework will be the "IS-LM" equilibrium method, in which we analyze the major markets which affect the macroeconomy - labor, output, money and foreign exchange markets by studying positions of general equilibrium in them. This framework will be used to analyze fiscal and monetary policies.

FINA 5120 Corporate Finance

Valuation of cash flow streams (PV of cash flow streams, annuities, and perpetuities); valuation of bonds; valuation of stocks using dividend discount model; capital budgeting decisions (NPV, IRR, payback); capital structure; limits to the use of debt (trade-off models); estimation of cost of debt and equity; WACC; terminal value.

ISOM 5510 Data Analysis

Covers various discrete and continuous probability models and their applications in business problems, estimation and testing of hypotheses, simple and multiple linear regression analysis.

ISOM 5700 Operations Management

Introduction to management of business processes that produce goods or services: topics include operations strategy, process analysis, queuing systems, inventory management, quality management, process improvement and other important issues.

MARK 5120 Marketing Strategy

Strategic marketing objectives and implementation of strategies through pricing, distribution channels, promotion and new-product decisions.

MGMT 5110 Managerial Communication

Communication skill ranks at the top of contributors to job effectiveness, satisfaction and success. Managerial communication gives students an opportunity to improve their ability to communicate efficiently and effectively as a manager and to develop those critical communication capabilities that students will need as a business leader.

 

Required Courses

ISOM 5730 Global Supply Chain Management

Supply chain uncertainty and market fluctuation, information distortion and visibility, supply chain coordination and integration, supply chain incentives, flexibility, and design for supply chain management, supply chain strategies.

ISOM 5810 Business Modeling and Optimization

The science and technology of informed decision making with focus on optimizing business processes. Spreadsheet decision modeling in Excel will be used throughout. Emphasis on problem formulation, spreadsheet-based solution methods, and managerial insights. Applications to managerial decision problems in diverse industries and functional areas including finance and accounting, human resource, marketing, and operations.

 

Elective Courses*

ISOM 5270 Big Data Analytics^

Data plays an increasingly important role in business decision making. This course introduces the key concepts and applications of business analytics in the world of Big Data. Example business problems to be solved analytically include customer relationship management, financial trading, social media marketing, search engine strategy, etc. Hands-on experience with popular data analytical tools will be included.

ISOM 5320 Digital Business and Web Analytics^

This course offers essential knowledge and tools for managers of digital business. Topics include e-commerce models, web analytics, Internet marketing, Internet pricing and strategy, web-based personalization, online-intermediaries, etc.

ISOM 5630 Business Analytics in R^

The course intends to introduce students to modern data analysis using R, with an emphasis on business, in particular, financial applications. Main topics to be covered include data exploration methods, regression analysis and time series analysis.

ISOM5715 Decision Analytics^

This course helps students develop better analytical skills in approaching strategic and tactical business decisions. Students will learn to derive solutions or conclusions that require critical thinking, quantitative analysis, and strategic reasoning skills. These skills are essential and indispensable for major business decisions.

ISOM 5720 ERP and Enterprise Systems Management

Concepts and practices of enterprise resource management; enterprise resource planning systems and applications, integrated systems approach to managing major business processes, business information reports and analyses.

ISOM5725 Service Analytics^

This course focuses on concepts and tools to increase operational excellence for the production and delivery of services across various industries including healthcare, ride-hailing, advertising, and various types of financial services.

ISOM 5740 Managing Financial Services Operations

Financial activities are the most important economic activity in any modern economy. This course introduces the products, processes and new development in the financial industries (banking, insurance, brokerage, operational risks, FinTech, etc). It analyzes the design and the operations of the different distribution channels (branch, ATM, call center, internet, etc) as well as their productivity and performance measurements, and the issues of quality control and improvement, with focus on the recent development and innovation in the financial industry (FinTech). The course is roughly subdivided into three modules on different critical issues in the financial value chains.

ISOM5745 Business and Operations Transformation in a nutshell

The course introduces the business and operations transformation approach by discussing the challenges and learning from real-life business cases. It helps students bridge the gaps between academic knowledge and real-life transformation experiences. Sharing and discussing the differences and similarities of transformation across different industry sectors will be covered.

ISOM 5770 Business Project Management

This course covers basic principles and practices of project management. Special emphases are on project planning, scheduling, and control while addressing both the technical and the social aspects of managing business projects.

ISOM 5820 OM Best Practices^

Operations Management (OM) deals with the production and delivery of goods and services. Eight applications in OM will be covered in this course. The principal purpose is to expose students to a wide range of good case histories in order to enhance their repertoire and experience in OM.

ISOM 5830 Simulation for Risk and Operations Analysis^

The course covers basic principles and approaches of computer simulation, and introduce Monte Carlo simulations with Excel and @risk, and discrete event simulation with Arena, focusing on their applications in solving business and operation problems.

ISOM6790N Mastering The Customer Experience: Mapping the End-to-End Customer Journey

This comprehensive course provides a deep understanding of the customer-centric culture strategy and customer journey mapping (CJM). The course equips students with the skills to enhance the end-to-end customer experiences and design the Customer Journey Map. From initial touchpoints to post-purchase interactions, this course explores the critical stages of the customer journey and empowers students to create seamless, personalized, and memorable customer experiences at every step. 

ISOM 6880 Project Study

This course offers a unique opportunity for the students to participate in real business projects and to apply what they have learned in other courses in solving business problems. Student teams will work under faculty supervision to solve global operations management related problems and identify improvement opportunities for both service and manufacturing businesses. They will also gain practical experience in planning and executing a real business project.

MARK 5430 Digital Marketing

The objectives of this course are to 1) provide participants with an understanding of the impact of digital and social networks on customer behavior and marketing strategies 2) share conceptual frameworks and analytical tools for formulating and implementing marketing strategies 3) help participants understand best practices in digital marketing through cases, exercises and examples.

MGMT 5550 Effective Negotiations

This course focuses on two-party negotiations in a wide variety of settings ranging from simple buyer-seller bargains to complex, multiple-issue strategic relationships.

^ Specified elective courses for Operations Analytics Concentration
* Offering schedule is subject to availability